Innisfree announced on the 10th that it successfully concluded its ‘Retinol Cica Market’ at the 141st anniversary celebration of Yonsei University, known as ‘Akaraka’.This initiative targets the growing interest among Generation Z in efficacy-driven skincare and slow-aging solutions.

Younger consumers are increasingly proactive in addressing early skin concerns such as enlarged pores and blemishes, making this demographic a pivotal focus for brands.

By establishing a presence in a university setting, Innisfree provided these consumers with direct hands-on experience of the 'Retinol Cica Spot Ampoule'.Young adults often experience heightened sebum production, leading to concerns about pore appearance and pigmentation as they engage more frequently in outdoor activities and makeup usage.

With over 7.6 million units sold, Innisfree's top-selling retinol product contains a triad of key ingredients: Retinol, Jeju Cica Liposome Technology™, and Niacinamide, supporting effective care for pores and blemishes while promoting smoother skin texture.

Particularly noteworthy is the application of Innisfree's proprietary Jeju Cica Liposome Technology™, which optimally caters to first-time retinol users in their twenties by easing potential irritation.The Retinol Cica Market booth attracted more than 6,000 attendees during the Akaraka event, showcasing robust consumer interest.

The booth featured several interactive zones, including the Skin Concern Voting Area, Retinol Cica Experience Zone, and Play Zone, providing visitors various programs to engage with the product.

Participants completed missions in the experience zones to collect stamps, which could be exchanged for trial kits or other prizes, enhancing the experiential marketing approach.According to an Innisfree spokesperson, the event was crafted to forge closer connections with the engaged 20-something demographic, who are increasingly interested in efficacy-driven skincare and slow aging.

The spokesperson expressed optimism that students who attended Akaraka were able to experience the 'Retinol Cica Spot Ampoule' in an enjoyable manner through games and experiences.

Looking ahead, Innisfree plans to continue various offline activities to maintain momentum with this target group.Moreover, Innisfree intends to extend its reach with a ‘Retinol Cica Market Moving Pop-up’ on May 31 in Seongsu-dong, June 1 at Kyung Hee University, and June 2 at Soongsil University.

These initiatives aim to provide more opportunities for consumers to experience pore and blemish care products firsthand, reinforcing the brand's omnichannel strategy.