On the 20th, clean beauty brand Irecipe announced the launch of two 'Sun Serums,' strategically targeting the growing demand in the sun care market for products that merge sun protection with skincare functionalities.In recent months, the beauty industry has increasingly emphasized the trend of "skincare-oriented sun care" that extends beyond mere UV protection.

Consumers are seeking differentiated products that address specific skin concerns such as photoaging, heat sensitivity, and moisture balance. In response, Irecipe is introducing multi-use sun serums designed to provide customized sun care solutions tailored to individual skin challenges.The new offerings consist of the 'Ceramide Yuzu Energizing Sun Serum' and the 'Cica PDRN Trace Clear Sun Serum.' Each product features distinct functionalities targeted at unique skin issues including photoaging care, hydration enhancement, and heat sensitivity relief due to UV exposure, thus widening the functional appeal of the brand's sun care portfolio.Specifically, the 'Ceramide Yuzu Energizing Sun Serum' not only provides UV protection but also caters to photoaging concerns.

It incorporates CoQ10 and vitamin C derivatives that assist in mitigating skin aging and dull tone caused by sun exposure. The inclusion of yuzu extract, rice bran water, and ceramide components aids in reinforcing the skin barrier and promoting hydration.Moreover, the lightweight serum texture allows for seamless application as a prep serum before makeup, enhancing makeup adherence without any residual heaviness, thereby improving the user experience and facilitating repeat purchases.The 'Cica PDRN Trace Clear Sun Serum' focuses on calming skin that has become sensitive and overheated due to UV exposure.

Infused with Cica ingredients and PDRN, it aims to soothe skin aggravated by environmental stressors while managing skin condition following sun exposure.

This positions Irecipe's offering as a comprehensive solution within the skincare/sun care segment.Both products were designed considering oily and moisture-depleted skin types, featuring a non-greasy, refreshing serum texture that minimizes stickiness and white cast.

They have also passed non-comedogenic testing, making them suitable for acne-prone skin, thus potentially expanding the brand’s consumer base. An Irecipe representative noted, “These two sun serums were developed to offer a new standard in skincare-oriented sun care, allowing consumers to address specific skin concerns such as photoaging, heat sensitivity, and moisture balance.” The company aims to continue differentiating itself through products that merge skincare and sun care, enhancing user experience and brand loyalty.