At Home announced on the 19th that its private aesthetic brand THOME is expanding its pharmacy distribution network alongside the introduction of its new PPM Creams, aimed at soothing sensitive skin before and after dermatological treatments.With the rising interest in K-beauty, pharmacies are becoming pivotal shopping destinations for foreign visitors.

The THOME brand has commenced sales of its PPM Creams at Optima Wellness Museum pharmacy and Gangnam Plenue Dermatology Clinic, with plans to enter Ready Young Pharmacy and Baropam soon.

This strategic channel expansion aligns with the brand's objective to capture a broader market share in the dermatological cosmetics sector.The introduction of the PPM Creams follows THOME's previous success with the CPR Serum, which specializes in wrinkle care.

By enhancing their pharmacy lineup with the PPM formulations, THOME aims not only to fortify its market position but also to respond to increasing consumer demand for effective skin-soothing solutions.

The company plans to continue expanding consumer touchpoints, particularly in pharmacies and dermatology clinics, where global interest is robust.The PPM Creams are designed to assist in skin barrier recovery damaged by environmental factors such as lasers and dry conditions.

Importantly, the formulations feature active ingredients including PDRN, panthenol, and madecassoside, tailored in two distinct variants to address various skin concerns, particularly during the summer when skin barriers are vulnerable to UV rays and air conditioning.The PPM 30000 Triple Synergy Relief Cream is composed of 3000 ppm PDRN, 26000 ppm panthenol, and 1000 ppm madecassoside, alongside zinc hyaluronate and high-concentration ceramides.

This formulation aims to calm redness and sensitivity while providing a lightweight application suitable for warm weather. The second offering, PPM 50000 Triple Synergy Rejuvenating Cream, focuses on wrinkle improvement, incorporating 4500 ppm PDRN, 45000 ppm panthenol, and 500 ppm madecassoside, supplemented with natural moisturizing agents like squalene.A THOME brand representative expressed optimism regarding the PPM Creams' potential to replicate the positive consumer response received by the CPR Serum across pharmacy channels.

This product launch not only enhances THOME's portfolio but also emphasizes its commitment to ongoing R&D, aiming to deliver differentiated aesthetic experiences and solidify its standing in the expanding dermatological cosmetics market.