Cosmax announced on the 15th its successful exhibition at the 30th China Shanghai Beauty Expo (CBE), held from the 12th to the 14th of this month at the Shanghai New International Expo Centre.

As Asia's largest B2B beauty trade show, CBE attracts over 500,000 visitors from more than 120 countries each year, providing a vital platform for companies like Cosmax to showcase their advanced technologies and market-driven innovations.During the expo, Cosmax presented its offerings across three thematic zones: Innovation, Global, and Value Plus, targeting local customization strategies alongside its global technological capabilities.

The Innovation zone highlighted eight themed areas, showcasing state-of-the-art advancements in sun care, makeup, and high-efficacy skincare that are tailored to the preferences and demands of the Chinese market.Notably, Cosmax garnered attention with its localized formulation strategies, particularly its EmulShift™ technology in the sun care line, which has improved the product's performance by eliminating whiteness and clumping.

This innovation is projected to boost Cosmax China’s revenue by approximately 120% in 2025 compared to the previous year, underscoring its competitive edge in the region.In the makeup segment, Cosmax featured its FlexiLast® cushion, which sold over 10 million units just six months after its market introduction in China.

This rapid sales growth illustrates the effectiveness of the brand's innovative three-dimensional jelly network film technology, capturing the interest of numerous expo attendees.Moreover, in the lip category, Cosmax unveiled the MagFilFormer™ technology, addressing a significant trend in the Chinese market for non-transferable products.

This advancement enhances features like water, oil-proofing, and smudge resistance, thereby positioning the brand favorably against traditional competitors.Cosmax also showcased its pioneering bio-technology in skincare, revealing groundbreaking developments such as bioengineered PDRN and absorbable PDRN nanoparticle technology.

These premium innovations promise to elevate the efficacy of skincare products, further establishing Cosmax as a leader in beauty technology.Additionally, the company highlighted its research and development capabilities by exhibiting award-winning technologies like the '1000 Trillion Moisturizer' formulation, which recently won the CosmoPack Award, along with its organoid-based research recognized by the International Federation of Societies of Cosmetic Chemists (IFSCC).

This reflects not only the brand's commitment to innovation but also its intent to leverage K-beauty’s prominence on the global stage.In a joint exhibition with its health supplement subsidiary, Cosmax Bio, the company introduced a new trend of beauty-wellness integration.

This included liquid health supplements utilizing collagen and sodium hyaluronate, alongside snack form products aligned with global wellness trends, expanding the notion of inner beauty beyond topical applications and enhancing consumer engagement through total solutions.A Cosmax representative stated, "Leveraging our R&D prowess that spans both cosmetics and health supplements, we are leading innovation in the global market, beyond just the Asian market.

We will continue to combine next-generation bio-formulation technology with inner beauty capabilities to provide differentiated convergence solutions for our global clientele."